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WIKIBOOKS
DISPONIBILI
?????????

ART
- Great Painters
BUSINESS&LAW
- Accounting
- Fundamentals of Law
- Marketing
- Shorthand
CARS
- Concept Cars
GAMES&SPORT
- Videogames
- The World of Sports

COMPUTER TECHNOLOGY
- Blogs
- Free Software
- Google
- My Computer

- PHP Language and Applications
- Wikipedia
- Windows Vista

EDUCATION
- Education
LITERATURE
- Masterpieces of English Literature
LINGUISTICS
- American English

- English Dictionaries
- The English Language

MEDICINE
- Medical Emergencies
- The Theory of Memory
MUSIC&DANCE
- The Beatles
- Dances
- Microphones
- Musical Notation
- Music Instruments
SCIENCE
- Batteries
- Nanotechnology
LIFESTYLE
- Cosmetics
- Diets
- Vegetarianism and Veganism
TRADITIONS
- Christmas Traditions
NATURE
- Animals

- Fruits And Vegetables



ARTICLES IN THE BOOK

  1. ACNielsen
  2. Advertising
  3. Affiliate marketing
  4. Ambush marketing
  5. Barriers to entry
  6. Barter
  7. Billboard
  8. Brainstorming
  9. Brand
  10. Brand blunder
  11. Brand equity
  12. Brand management
  13. Break even analysis
  14. Break even point
  15. Business model
  16. Business plan
  17. Business-to-business
  18. Buyer leverage
  19. Buying
  20. Buying center
  21. Buy one, get one free
  22. Call centre
  23. Cannibalization
  24. Capitalism
  25. Case studies
  26. Celebrity branding
  27. Chain letter
  28. Co-marketing
  29. Commodity
  30. Consumer
  31. Convenience store
  32. Co-promotion
  33. Corporate branding
  34. Corporate identity
  35. Corporate image
  36. Corporate Visual Identity Management
  37. Customer
  38. Customer satisfaction
  39. Customer service
  40. Database marketing
  41. Data mining
  42. Data warehouse
  43. Defensive marketing warfare strategies
  44. Demographics
  45. Department store
  46. Design
  47. Designer label
  48. Diffusion of innovations
  49. Direct marketing
  50. Distribution
  51. Diversification
  52. Dominance strategies
  53. Duopoly
  54. Economics
  55. Economies of scale
  56. Efficient markets hypothesis
  57. Entrepreneur
  58. Family branding
  59. Financial market
  60. Five and dime
  61. Focus group
  62. Focus strategy
  63. Free markets
  64. Free price system
  65. Global economy
  66. Good
  67. Haggling
  68. Halo effect
  69. Imperfect competition
  70. Internet marketing
  71. Logo
  72. Mail order
  73. Management
  74. Market
  75. Market economy
  76. Market form
  77. Marketing
  78. Marketing management
  79. Marketing mix
  80. Marketing orientation
  81. Marketing plan
  82. Marketing research
  83. Marketing strategy
  84. Marketplace
  85. Market research
  86. Market segment
  87. Market share
  88. Market system
  89. Market trends
  90. Mass customization
  91. Mass production
  92. Matrix scheme
  93. Media event
  94. Mind share
  95. Monopolistic competition
  96. Monopoly
  97. Monopsony
  98. Multi-level marketing
  99. Natural monopoly
  100. News conference
  101. Nielsen Ratings
  102. Oligopoly
  103. Oligopsony
  104. Online marketing
  105. Opinion poll
  106. Participant observation
  107. Perfect competition
  108. Personalized marketing
  109. Photo opportunity
  110. Planning
  111. Positioning
  112. Press kit
  113. Price points
  114. Pricing
  115. Problem solving
  116. Product
  117. Product differentiation
  118. Product lifecycle
  119. Product Lifecycle Management
  120. Product line
  121. Product management
  122. Product marketing
  123. Product placement
  124. Profit
  125. Promotion
  126. Prototyping
  127. Psychographic
  128. Publicity
  129. Public relations
  130. Pyramid scheme
  131. Qualitative marketing research
  132. Qualitative research
  133. Quantitative marketing research
  134. Questionnaire construction
  135. Real-time pricing
  136. Relationship marketing
  137. Retail
  138. Retail chain
  139. Retail therapy
  140. Risk
  141. Sales
  142. Sales promotion
  143. Service
  144. Services marketing
  145. Slogan
  146. Spam
  147. Strategic management
  148. Street market
  149. Supply and demand
  150. Supply chain
  151. Supply Chain Management
  152. Sustainable competitive advantage
  153. Tagline
  154. Target market
  155. Team building
  156. Telemarketing
  157. Testimonials
  158. Time to market
  159. Trade advertisement
  160. Trademark
  161. Unique selling proposition
  162. Value added


 

 
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    ENGLISHGRATIS.COM è un sito personale di
    Roberto Casiraghi e Crystal Jones
    email: robertocasiraghi at iol punto it

    Roberto Casiraghi           
    INFORMATIVA SULLA PRIVACY              Crystal Jones


    Siti amici:  Lonweb Daisy Stories English4Life Scuolitalia
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MARKETING
This article is from:
http://en.wikipedia.org/wiki/Global_economy

All text is available under the terms of the GNU Free Documentation License: http://en.wikipedia.org/wiki/Wikipedia:Text_of_the_GNU_Free_Documentation_License 

The Global Economy

From Wikipedia, the free encyclopedia

(Redirected from Global economy)

The rise of technology has allowed our environment to be characterized as a global one. “The global economy gave business the ability to market products and services all over the globe. It has also allowed them to develop partnerships and alliances throughout the world, which has become essential for success in today’s business.”[1] Prior to Globalization, the United States dominated the global economy. In recent years, however, the U.S. share of the global economy has shrunk to approximately 25% and will continue that trend as the economies of many Newly industrialized countries continue to pick up steam.

Advantages

There are numerous advantages to the shift to a global economy. A major one being the possibility to increase benefits from economies of scale. The breaking down of global barriers allows companies to benefit from the largest and cheapest workforces, raw materials and technology. For example, “many North American publishers actually write and produce much of their software in countries such as India.”[1] Other advantages that companies benefit from include: the opportunity for smaller companies to expand globally quicker, having more choices when recruiting a workforce and lastly the opportunity to target a larger customer base (which translates to greater earning potential). A global economy would also help in promoting international cooperation and peace. If countries are dependent upon one another's economic success then armed conflict would be less likely. For instance, both India and Pakistan possess nuclear capabilities and are oftentimes in dispute over land territory such as Kashmir. It is likely that these two countries will not enter into nuclear combat for the severe negative effects on their economies. Essentially it would be mutually assured destruction (MAD) on a financial level.

Disadvantages

One disadvantage of a global economy is the increased need for transportation due to less local production. Increased transportation leads to increased emissions of greenhouse gases.

Another disadvantage of a shift towards a global economy is the argued loss of domestic jobs. Certain labour-intensive industries (like textile and even parts of the software development industry) tend to shift their production from developed countries to developing countries where wages are lower. This shift, it is argued, not only increases the unemployment rate in the developed countries, but in some cases leads to exploitation of third world workers, in particular, children. In contrast, many economists believe that the loss of domestic jobs is a temporary state, which will be offset by other industries if the barriers of trade are kept low.

Other disadvantages include: increased instability as was seen during the Asian crisis; the inability to create globally uniform regulations and legislation, which leads to phenomena like tax havens.

Economies of Scale

Economies of scale represent a particularly important source of increasing returns. Economies of Scale are unit cost reductions associated with a large scale of output.[2] In many cases international trade results in a country specializing in the production of a certain good, and if economies of scale results, then the output of that good expands and therefore the unit cost will decrease. To fully realize the benefits of economies of scale, the good in that area must be a substantial proportion of the total world demand. This is because in many cases the world market is only able to support a limited number of firms in a certain country. The world market determines their level of support by the product demand and also by the number of other countries in the world that are producing the same product. A recent example of this would be the EU banana dispute and the European Union has been forced by the WTO to decrease their levels of subsidies going to their former colonies. By decreasing the EU funding the WTO is trying to create a more level playing field for the rest of the banana growing regions so that true economies of scale can emerge.

The Global Economy

This increase in globalization has created many new opportunities, such as niche markets, and requires everyone to keep up with globalization in order to stay competitive. As David Shane points out in his article entitled "Youth must learn skills to succeed in Global Economy", “Technology and trade separate the economy into two camps -- those with the skills to participate in the global economy and those who lack them.” Shane indicates that advances in technology are giving developing countries the ability to compete directly with developed countries in terms of education and skills. With the ever increasing Global Economy and widespread use of the internet, people and businesses are realizing that they are often competing with people around the world for contracts and business deals.

The Global Economy has created an environment in which many large corporations are becoming transnational firms. This trend has developed in to a worldwide ‘race-to-the-bottom’ where companies are so focused on staying competitive that they often outsource production to developing countries with the lowest labour, environmental and economic standards.[3][4] While these business practices allow companies to save money, leading to larger returns for investors and more affordable products for their clients, while at the same time balancing the world economy, it also serves as a motivation for governments in developing nations to keep their legislation lax when it comes to labour and environmental laws. These transnational corporations often lobby their government in order to gain access into these developing countries. Still, many developed countries have protectionist policies that do not enable developing countries to export their goods into developed markets. Trade barriers more often hamper economic development in the Global South, as compared to the North. New technologies like the internet may speed up the reduction of trade barriers. The expanding Global Economy and the reduction of trade barriers will create harder competition for the previously protected companies in developing countries, but maybe also new possibilities in Global markets for new emerging companies like Haier (China) and the Tata Group (India).[5] In 2006 the global economy continued to expand so that most individual, corporate and government borrowers are making good on their obligations, which in turn has kept financial markets in clover.[6]

Notes and references

  1. ^ a b Haag, Stephen (2000). Management Information Systems. ISBN 0-7600-1091-9.
  2. ^ Hill, Charles (2003). Competing in a Global Marketplace. McGraw-Hill College. 0072949392.
  3. ^ Chan, Anita (2003-03-01). "A "Race To The Bottom": Globalisation and China's labour standards" (PDF). China Perspectives 46: 41-49. Retrieved on 2006-09-16.
  4. ^ Rich, Schucking & Zuniga, Bosshard, Sohn & Durbin, Norlen, van Voorst (1999-03). "A 'Race To The Bottom': Creating Risk, Generating Debt and Guaranteeing Environmental Destruction, A Compilation of Export Credit & Investment Insurance, Agency Case Studies" (PDF). Retrieved on 2006-09-16.
  5. ^ Engardio, Pete, Geri Smith, Ram Charan, Michael Arndt, Stanley Reed. "Emerging Giants", Business Week, 2006-07-31, pp. 40-49.
  6. ^ Petruno, Tom. "2006 takes a soft bounce", The Baltimore Sun, 2006-12-26, pp. 1.

See also

  • World economy
  • Globalization

External links

  • "The global economy: organization, governance, and development", by Gary Gereffi
  • "The ABCs of the Global Economy" from Dollars & Sense Magazine
Retrieved from "http://en.wikipedia.org/wiki/The_Global_Economy"