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July
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Margherita Hack
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Idiom
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Laurel and Hardy
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Cloud computing
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Fast food
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Coursera
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Tour de France
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English modal verbs
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Hartz concept
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American Civil War
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Florence
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Rita Levi Montalcini
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Flier (pamphlet)
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Credit rating agency
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Crusades
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David Bowie
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English people
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Cyberwarfare
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Password
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iOS 7
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Massive open online course
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Arthur Conan Doyle
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Defense of Marriage Act
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List of Italian musical terms used in English
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Number
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Unique selling proposition (USP)
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Transatlantic Free Trade Area
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Robin Hood
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Louvre
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WIKIMAG n. 8 - Luglio 2013
Flyer (pamphlet)
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A
flyer or flier, also called a circular, handbill
or leaflet, is a form of
paper
advertisement intended for wide distribution and typically posted or
distributed in a public place or through the mail.
Flyers may be used by individuals,
businesses, or organizations to:
Like
postcards,
pamphlets and small
posters,
flyers are a low-cost form of
mass marketing or
communication. There are many different flyer formats. Some examples
are:
Flyers are inexpensive to produce. Their widespread use intensified
with the spread of
desktop publishing systems. In recent years, the production of
flyers through traditional printing services has been supplanted by
Internet services; customers may send designs and receive final
products by mail.
But flyers are not a new medium: prior to the
War of American Independence some colonists were outraged with the
Stamp Act and gathered together in anti-stamp act congresses. In these
congresses they had to win support, and issued handbills and leaflets,
pamphlets, along with other paraphernalia, to do so.
Today, some jurisdictions have laws or
ordinances banning or restricting leafleting or flyering, and owners
of private property may put up signs saying "Post No Bills"; this occurs
particularly on wooden fences surrounding building sites or vacant lots.
Distribution and
use
Flyers are handed out on the
street
(a practice known as flyering or leafleting), posted on
bulletin boards, or given away at events.
Bulletin boards are found on
college campuses, in
cafés, community meeting houses,
laundromats and small markets.
Cheap to produce, contemporary flyers are frequently produced in
300gsm glossy card – whereas a leaflet might be produced on a
130gsm/170gsm weight paper – and can be a very effective form of direct
marketing.
San Francisco has a long history of flyering. The first flyer
company was The Thumbtack Bugle which has been around for over
twenty-five years.
Haight Street is very popular for postering on
telephone poles. Flyers have become an integral aspect to the
Edinburgh Fringe, where flyers are handed to people on the
Royal Mile.
See also
References
Notes
Bibliography
- Fly: The Art of the Club Flyer (Watson-Guptill Publications,
1997), by Nicola Ackland-Snow (Author), Nathan Brett (Author),
Steven Williams (Author),
ISBN 0-8230-1854-7,
ISBN 978-0-8230-1854-3
- Searching for the Perfect Beat: Flyer Designs of the American
Rave Scene (Watson-Guptill, 2000), by The Earth Program (Author),
Neil Strauss (Introduction),
ISBN 0-8230-4751-2,
ISBN 978-0-8230-4751-2
- Barcelona Club Flyers (Actar Publishing, 1999), by Tite Barbuzza
(Contributor), Joan Manel Jubany (Contributor), Albert Masferrer
(Contributor), Yolanda Muelas (Contributor),
ISBN 84-89698-25-2,
ISBN 978-84-89698-25-3
- Büru Destruct (Consortium Book Sales & Dist, 1999), By Büru
Destruct,
ISBN 3-931126-24-2
- Clubspotting (Happy Books, 2000), by Paolo Davoli & Gabriele
Fantuzzi,
ISBN 88-86416-24-5
- Design After Dark: The Story of Dancefloor Style (Thames and
Hudson, London, 1991), by Cynthia Rose,
ISBN 0-500-27648-X
- Design Agent 007: License to Design DGV, (Die gestaften verlag,
Berlin 2002),
ISBN 3-931126-14-5
- Event Flyer Graphics (Förlag: Nippan/Biblios, 2001),
ISBN 3-910052-75-4
- Flyer Soziotope: Topography of a Media Phenomenon (Archiv der
Jugendkulturen (G)/Actar (ES), 2005), German-English and
English-German,
ISBN 3-86546-032-1,
ISBN 84-96540-03-0
- Flyermania: European Flyers (Art Books Intl Ltd, August 1998),
by Robert Klanten (Author), Andreas Peyerl (Author), Markus
Hollmann-Loges (Author),
ISBN 3-931126-15-3
- Highflyers: clubravepartyart (Booth Clibborn Editions, London,
UK, 1995), by 3 Beat Music,
ISBN 1-873968-78-7
- Nocturnal : Global Highflyers (Booth-Clibborn,
hardcover/paperback, 2000), by Phil Beddard,
ISBN 1-86154-169-4
- Searching for the Perfect Beat: Flyer Designs of the American
Rave Scene (Watson-Guptill Pubns, US, 2000), by Joel T. Jordan
(Author), Summer Forest Hoeckel (Author), Jason A.Forest Jordan
(Author) & Neil Strauss (Intro),
ISBN 0-8230-4751-2
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